According to dozens of South Dakota highway billboard signs, Wall Drug is one of the first drug stores in America. So of course I wanted to stop at it.
The town has maintained its frontier design, and Wall Drug takes up half the main road.
And it carried a lot more than your typical drug store. It’s turned into a convenience/grocery/souvenir shop/café/leather goods supplier/anything else they can find to sell store.
And I went to town and kicked off my souvenir shopping here. (Not telling you what I got.)
What was more interesting than the store though –– anything else in South Dakota according to Andrew –– was the amount of publicity it got. Everywhere we went people told us to “visit Wall Drug.” Every 3 out of 4 billboards (which are still constructed with logs) on the side of I90 was for Wall Drug Co. It was nuts! South Dakota sure loves it signs.